University of St. Gallen 
St. Gallen, Switzerland Offer Summary
The University of St. Gallen in Switzerland offers a full-time PhD position in Applied Marketing Research within the Institute for Marketing and Customer Insight. Candidates will engage in empirical research on AI-driven marketing, consumer behavior, and social media, collaborating with leading companies and international universities. The role includes individual supervision by Prof. Dr. Reto Hofstetter and opportunities to publish in top journals. Applicants must hold an outstanding Master's degree in business administration, economics, or related fields, with excellent English and German proficiency. Strong IT skills and experience with quantitative methods are advantageous. This salaried position provides access to a high-caliber network and a collaborative academic environment, supporting early career development through conference participation.
Generated from stored offer content. Always confirm details in the official posting.
Project Description
Your tasks
What We Offer You
- The opportunity to pursue a doctorate in applied marketing research at one of Europe's leading management schools
- A full-time research associate position (100%) in accordance with the guidelines of the University of St.Gallen
- Scientific work in an interdisciplinary team, with the opportunity to publish empirical research in leading international journals
- Hands-on collaboration with companies on current topics in AI-driven marketing, consumer behavior, and social media
- Access to a high-caliber network of executives in marketing, communications, and sales
- Individual supervision of your doctoral thesis by Prof. Dr. Reto Hofstetter
- A collaborative working atmosphere in a dedicated and collegial team
Your profile
What You Bring
- A strong interest in innovative research on marketing, consumer behavior, and AI, and in its practical relevance
- Digital affinity and solid IT skills; experience with quantitative research methods (e.g., experimental design, statistics, R or Python) is an advantage
- A sense of responsibility, organizational talent, and a high degree of initiative and flexibility
- A professional and confident demeanor, strong commitment, team spirit, and accountability
- A keen willingness to learn and the ability to quickly familiarize yourself with new topics
- Excellent command of both English and German (mandatory)
- An outstanding university Master's degree in business administration, economics, or a related field (e.g., psychology, industrial engineering), with a minimum grade of 5.0 (CH) / 2.0 (DE). Degrees from universities of applied sciences, MBA, and MAS programs are not accepted.
This is a full-time research associate position (100%), salaried in accordance with the university's guidelines.
The chair of Prof. Dr. Reto Hofstetter offers a young, highly motivated environment with excellent infrastructure. Our projects run in cooperation with top international universities (e.g., Columbia or Stanford) and leading companies. Regular conference participation helps you build your own international network early on.
The University of St.Gallen is among the leading business schools in Europe, with a large and active doctoral community.
We are looking forward to your online-application stating the job ID apply here
Further information on working at the HSG can be found here.
For job-related questions
Prof. Dr. Reto Hofstetter
Academic Director of the EMBA Nikolas Köpfer
Wissenschaftlicher Mitarbeiter & Doktorand
